John Lewis & Partners November 10, 2016 Head over to Snapchat today to transform into #BusterTheBoxer /EyG1c40fBd With John Lewis also rather shrewdly creating merchandise related to the ad (with some of the profits being donated to the Wildlife Trust) – the campaign truly captured the nation’s imagination, making it one of the brand’s most memorable ever. ![]() Viewers could also enjoy a 360-degree film on YouTube, and get involved on Snapchat with a bespoke Buster lens. There’s been a few hit and miss efforts over the years, but Buster the Boxer is arguably one of the best, mainly due to the wider multichannel marketing campaign that went with it.Īs well as the ad itself – which told the story of trampoline-loving Bouncer – the campaign involved an immersive virtual reality experience at the John Lewis flagship store in London. Of course, John Lewis in particular has become synonymous with this time of year, largely thanks to its annual festive advert. It’s hard not to mention the big guns in a Christmas round-up. Short and memorable, it’s a fun and quirky campaign designed to mimic the spirit of the app itself. The first – depicted in the below creative – is #notachristmastree, which users can interpret it whatever way they like. Involving digital, out-of-home, and social media elements, the campaign is designed to encourage users to create their own Christmas-themed content based on a number of challenges and hashtags found on the app. The premise of the app is to the create and share short-form video content direct from mobile. TikTok, the short-form video app, has launched its first marketing campaign in the UK, just in time for this Christmas. Budweiser also hosted a giveaway of Budweiser Prohibition, whereby vouchers could be redeemed at Tesco stores across the UK.Ī different approach from Budweiser, it made for a refreshing (and worthwhile) campaign amid the onslaught of other booze-related marketing. ![]() Involving a number of out-of-home and digital ads, it was designed to convince consumers not to drink and drive over the festive period. To mark the launch of its non-alcoholic beer in 2017, Budweiser rolled out ‘Budweiser Prohibition’ – a campaign created in partnership with the Department for Transport and its ‘Think!’ initiative. ![]() However, Budweiser has bucked the trend in recent years, instead taking the opportunity to promote its alcohol-free offering. Budweiser ProhibitionĬhristmas is a time typically associated with alcohol-induced merriment. Here are eight of the best festive marketing campaigns we’ve seen in recent years. While the ‘holiday’ period now stretches from Black Friday all the way through to New Year, many brands still choose December to get us well and truly in the Christmas (and gift giving) spirit.
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